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Marketing

MarketingMarketing is often seen as one of those "optional overhead costs" that nonprofits aren't supposed to spend money on.

In reality, it is as essential as the services provided as a part of your mission. Without marketing, the services that you provide are invisible and under-utilized. This page compiles a variety of resources on identifying your core  messages and getting your those ideas out to the world.

Ten Tips to Not Get Deleted

This is a helpful article on e-mail marketing from Katya Andresen of Network for Good. To read the article, visit: here.
Posted on: February 28, 2013
Topics: Marketing

Measuring Your Social Media Success

Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. Though each tool is a little different, they all create opportunities for your organization to start conversations and to show off your work. And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measuring impact.
Read More...
Posted on: February 28, 2013
Topics: Marketing | Technology | Social Media

TechSoup

Think "People," Not "Organization" Branding/rebranding can be a challenging process. This article looks at some of the roadblocks and posits that the better an organization treats its people - including employees, customers, clients, and volunteers - the better the organization's brand. Read More...
Posted on: February 28, 2013
Topics: Marketing

Telling Your Story with Data

Posted on: February 28, 2013
Topics: Marketing

The Nonprofit Quarterly

This article proposes that when a nonprofit website is fully embedded in the life of the organization, it becomes a mission-delivery engine, simultaneously creating public value and promoting an intuitive understanding of what the organization is about. Read More...
Posted on: February 28, 2013
Topics: Marketing | Technology

Quick, easy steps to boost your fundraising.

Source: Small Act
12 free ebooks for nonprofits on fundraising and social media. With topics ranging from online fundraising to effective metaphors, you're bound to find something useful.
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Posted on: February 28, 2013
Topics: Fundraising | Social Media | Marketing

Want to Raise More Funds? Go Out and Tell Your Story—to Everyone!

Source: GuideStar
Larry Checco, a branding and leadership consultant, shares tips for how to more effectively share your organization's story and raise more money.
Posted on: February 28, 2013
Topics: Fundraising | Marketing

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits. Read More...
Posted on: February 28, 2013
Topics: Fundraising | Communications | Marketing

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