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Marketing
Marketing
Marketing is often seen as one of those "optional overhead costs" that nonprofits aren't supposed to spend money on.
In reality, it is as essential as the services provided as a part of your mission. Without marketing, the services that you provide are invisible and under-utilized. This page compiles a variety of resources on identifying your core messages and getting your those ideas out to the world.
Facebook Basics for Social Media Management: Profiles and Pages and Groups, Oh My!
Source: Lexian Management Associates Lauriane Lebrun of Lexian Management Associates explains the various kinds of pages and groups on Facebook and how you might want to use them for your organization.
Posted on: July 11, 2019
Topics: Communications | Marketing | Social Media MindEdge Learning Professional Development
The Center has partnered with MindEdge Learning, a leading provider of online higher education and professional development, to offer their full suite Management and Nonprofit Management certificates and courses. These on-demand, self-paced courses provide an alternative to the Center's existing opportunities and members of the Center can request a discount code for 10% off the normal price.
Learn more
Posted on: October 10, 2018
Topics: Online Tools | Cost savings | Featured Cause Marketing Compliance
"Cause marketing" can be a win-win for both parties—nonprofit and for-profit—but only if each sides does due dilligence to ensure that any and all legal requirements are met.
Posted on: February 26, 2018
Topics: Entrepreneurship | Fundraising | Legal | Marketing | Risk Management Canva for Work Free for 501(c)(3)'s
Canva—a browser-based, drag-and-drop design tool for making social media posts, infographics, and more—has made their Canva for Work service free for 501(c)(3) nonprofits.
Posted on: November 4, 2015
Topics: Marketing | Online Tools | Social Media How Nonprofit Branding Strengthens Impact
Source: PhilanTopic Matt Schwartz of MSDS, a nonprofit- and education-focused design and branding firm, explains the key components and importance of nonprofit brands in a post for the PhilanTopic blog.
Posted on: June 9, 2015
Topics: Communications | Marketing How Human Rights Watch Leverages Employee Brands on Twitter
Source: Beth's Blog Beth Kanter talks to employees at Human Rights Watch about how they leverage employee's personal Twitter accounts by offering training and policies that encourage participation.
Posted on: March 31, 2015
Topics: Communications | Marketing | Social Media 12 Stock Photography Sites for Nonprofits
Source: Nonprofit MarCommunity Angela de Burger, Communications Manager at YMCA Canada, shares a list of her favorite free and paid stock photography sites to help you take your marketing visuals to the next level.
Posted on: March 16, 2015
Topics: Communications | Marketing | Online Tools | Social Media 7 Reasons Why NPOs Should Shift Focus from Earned Media to Owned Media
Source: Bloomerang Bloomerang recommends nonprofits examine their balance of earned vs. owned media, listing 7 reasons why organizations should start shifting more towards owned media.
Posted on: October 18, 2013
Topics: Communications | Marketing 9 Steps to Smarter, More Effective Email
Source: Big Duck Big Duck, a nonprofit communications agency, recently hosted a blog carnival on email best practices, and shared 10 articles chock full of great email tips and tricks.
Posted on: September 27, 2013
Topics: Communications | Fundraising | Marketing Why Nonprofits Need to Be Storytellers
Source: Bridgespan To Andy Goodman, a nationally recognized author, speaker and consultant in the field of public interest communications, storytelling is integral to a nonprofit’s ability to advance its mission. Stories can shape people; they can inspire them to think and act differently. Stories are what can connect your nonprofit’s community, funders, beneficiaries, and employees with your cause and vision.
In this Q&A, Goodman discusses the importance of storytelling for nonprofits and how nonprofits and their leaders and staff can approach blending powerful stories with data to advance their organizations’ missions.
Posted on: August 22, 2013
Topics: Communications | Fundraising | Marketing 
