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Marketing

MarketingMarketing is often seen as one of those "optional overhead costs" that nonprofits aren't supposed to spend money on.

In reality, it is as essential as the services provided as a part of your mission. Without marketing, the services that you provide are invisible and under-utilized. This page compiles a variety of resources on identifying your core  messages and getting your those ideas out to the world.

Facebook Basics for Social Media Management: Profiles and Pages and Groups, Oh My!

Source: Lexian Management Associates
Lauriane Lebrun of Lexian Management Associates explains the various kinds of pages and groups on Facebook and how you might want to use them for your organization.
Posted on: July 11, 2019
Topics: Communications | Marketing | Social Media

MindEdge Learning Professional Development

The Center has partnered with MindEdge Learning, a leading provider of online higher education and professional development, to offer their full suite Management and Nonprofit Management certificates and courses. These on-demand, self-paced courses provide an alternative to the Center's existing opportunities and members of the Center can request a discount code for 10% off the normal price. Learn more
Posted on: October 10, 2018
Topics: Online Tools | Cost savings | Featured

Cause Marketing Compliance

"Cause marketing" can be a win-win for both parties—nonprofit and for-profit—but only if each sides does due dilligence to ensure that any and all legal requirements are met.
Posted on: February 26, 2018
Topics: Entrepreneurship | Fundraising | Legal | Marketing | Risk Management

Canva for Work Free for 501(c)(3)'s

Canva—a browser-based, drag-and-drop design tool for making social media posts, infographics, and more—has made their Canva for Work service free for 501(c)(3) nonprofits.
Posted on: November 4, 2015
Topics: Marketing | Online Tools | Social Media

How Nonprofit Branding Strengthens Impact

Source: PhilanTopic
Matt Schwartz of MSDS, a nonprofit- and education-focused design and branding firm, explains the key components and importance of nonprofit brands in a post for the PhilanTopic blog.
Posted on: June 9, 2015
Topics: Communications | Marketing

.NGO and .ONG Web Domains

Source: National Council of Nonprofits
This article from the National Council of Nonprofits covers everything you need to know about the new .NGO and .ONG domains and includes a discount code for new registrations at Register.NGO.
Posted on: May 12, 2015
Topics: Marketing | Technology

How Human Rights Watch Leverages Employee Brands on Twitter

Source: Beth's Blog
Beth Kanter talks to employees at Human Rights Watch about how they leverage employee's personal Twitter accounts by offering training and policies that encourage participation.
Posted on: March 31, 2015
Topics: Communications | Marketing | Social Media

12 Stock Photography Sites for Nonprofits

Source: Nonprofit MarCommunity
Angela de Burger, Communications Manager at YMCA Canada, shares a list of her favorite free and paid stock photography sites to help you take your marketing visuals to the next level.
Posted on: March 16, 2015
Topics: Communications | Marketing | Online Tools | Social Media

7 Reasons Why NPOs Should Shift Focus from Earned Media to Owned Media

Source: Bloomerang
Bloomerang recommends nonprofits examine their balance of earned vs. owned media, listing 7 reasons why organizations should start shifting more towards owned media.
Posted on: October 18, 2013
Topics: Communications | Marketing

9 Steps to Smarter, More Effective Email

Source: Big Duck
Big Duck, a nonprofit communications agency, recently hosted a blog carnival on email best practices, and shared 10 articles chock full of great email tips and tricks.
Posted on: September 27, 2013
Topics: Communications | Fundraising | Marketing

Why Nonprofits Need to Be Storytellers

Source: Bridgespan
To Andy Goodman, a nationally recognized author, speaker and consultant in the field of public interest communications, storytelling is integral to a nonprofit’s ability to advance its mission. Stories can shape people; they can inspire them to think and act differently. Stories are what can connect your nonprofit’s community, funders, beneficiaries, and employees with your cause and vision. In this Q&A, Goodman discusses the importance of storytelling for nonprofits and how nonprofits and their leaders and staff can approach blending powerful stories with data to advance their organizations’ missions.
Posted on: August 22, 2013
Topics: Communications | Fundraising | Marketing

To Increase Revenue, Stop Selling

Source: Forbes
Creating or expanding business relationships is not about selling – it’s about establishing trust, rapport, and value creation without selling. How can this advice for the sales world apply to your nonprofit? Read the article from Forbes.
Posted on: May 2, 2013
Topics: Marketing | Fundraising

10 Tips for Writing a Great Annual Report

10 Tips for Writing a Great Annual Report Read Here...
Posted on: February 28, 2013
Topics: Marketing

Building a Mission-Delivery Engine: Moving Your Website beyond the Web

This article proposes that when a nonprofit website is fully embedded in the life of the organization, it becomes a mission-delivery engine, simultaneously creating public value and promoting an intuitive understanding of what the organization is about. Read More...
Posted on: February 28, 2013
Topics: Marketing | Technology

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