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Digital Marketing Coordinator

Land For Good

Land For Good is an innovative New England-wide nonprofit that works on critical issues facing our farmers, rural communities, and regional food system: accessing and passing on farms and farmland. Our mission is to keep New England's agricultural lands working by transforming how farmers access, hold and transfer farms and farmland. Our programs and services target farm seekers, farm families, non-farming landowners, and communities. Based in Keene, NH, we provide consultation, education and training, advocacy and research across the six-state region. We envision vibrant landscapes of working farms and thriving farmers! Learn more at landforgood.org. Also visit our farm property posting website at www.NewEnglandFarmlandFinder.org. 


Land For Good (LFG) is seeking a dynamic and experienced professional to serve as our Digital Marketing Coordinator

This is a unique opportunity to build awareness, engage diverse stakeholders and have a direct impact on key issues facing our farmers, rural communities, and food system: accessing and passing on farms and farmland.

The Digital Marketing Coordinator will play a key role in our growing communications team, which is supported by roster of specialized consultants. The communications team is responsible for brand awareness, community outreach, target marketing and campaigns, fund development communication, constituent relationship management, and strategy through various channels (website, email, blog, print newsletters, social media, advertising, events). This position reports to the Communications Coordinator and will collaborate closely with the Program Director and Field teams.

This position requires experience and proven skills in digital marketing, website management, and social media platforms—and a creative eye. A working knowledge of WordPress, Constant Contact, MailChimp (or similar), experience with HTML and copy writing, as well as strong organizational skills are required. Education and/or professional experience in public or community relations, non-formal education,  or related field is a plus. Experience and passion for growing, farming and/or food systems issues highly desired. The successful candidate must be proactive and with exceptional interpersonal and communication skills to work closely with our 13-person team, collaborators, and clients across the region.

Requirements:

We will consider exceptional candidates who demonstrate a strong combination of the specific qualifications and skills described below.

  1. Experience and skills in website management required, especially in WordPress and Drupal (desired), and including analytics, SEO, writing for websites
  2. Experience designing, implementing, and measuring results of outbound communication
  3. In-depth knowledge of various social media platforms, best practices, and analytics
  4. Solid understanding and experience with Constant Contact, MailChimp, or other email marketing service
  5. Up-to-date on the latest trends and technology in digital marketing
  6. Skilled writer; proven copywriting and editing skills
  7. Motivated and energized to find new, creative and effective ways to communicate and engage constituents
  8. Self-directed; capable of developing and implementing a work plan
  9. A related undergraduate degree and/or work experience in a communications role required
  10. Experience and passion for farming, food systems, environmental issues highly desired
  11. Experience with mission-driven service, public education and advocacy work preferred
Responsibilities:

The Digital Marketing Coordinator will manage online communications, marketing and media across multiple channels and platforms. Primary responsibilities include:

  • Customer Relationship Management (CRM), list management, list growth
  • Website and Social Media platform management, administration, analytics
  • Marketing, event management, community outreach

Major Areas of Responsibility:

  1. Website and Social Media
    1. Oversee all aspects of website management including updating content, new pages, video, images, troubleshooting, testing, SEO, etc.
    2. Report and utilize website analytics
    3. Day-to-day posting on various social networks, including management of a posting schedule/ editorial calendar
    4. Report and utilize insights and analytics from web
    5. Develop, implement and evaluate Adwords campaign
    6. Coordinate website administration and hosting contracts with outside vendors
    7. Coordinate with outside website, graphics, marketing consultants as necessary
  2. Online Constituent Relationship Management
    1. Email marketing - plan, produce and report on e-news, alerts, campaigns, surveys
    2. Manage, develop constituent databases
    3. Manage lists for growth, engagement and segmentation
  3. Marketing
    1. Support event-related marketing, event tabling as necessary
    2. Event management, staff coordination, online registration, etc.
    3. Event marketing, outreach and social media
    4. Help research, plan, implement and analyze marketing strategies as necessary
  4. Perform other related tasks and duties as needed

Learn morewww.landforgood.org/about/employment/job-opening-digital-marketing-coord...

How to Apply:

Review of applications will begin June 7, 2019. Position will remain open until filled.

Please send a detailed cover letter, resume, and at least two examples of your work (email marketing, ad campaign, newsletter, social media page you manage) with the email subject "Digital Marketing Coordinator" to communications@landforgood.org.

Job Location:

Keene

Date Added: May 29, 2019

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