Capacity Building Event

Missed Opportunity: Spending Power of Arts Audiences

Presented by: Arts Alive!

Randy Cohen, VP of Policy & Research at Americans for the Arts, will speak at events across the Monadnock region in September 2017, tailoring his message to the audience at hand. The basis for his presentations will be the recent Arts & Economic Prosperity Study conducted across the Monadnock region, including surveys of 36 arts organizations and 961 audience members. More information on the study can be found at or by emailing Jessica Gelter, Director of Arts Alive!, at

Randy Cohen will speak about the AEP 5 study as it relates to audience spending and ways to leverage that. Then Jamie Trowbridge will facilitate a discussion with our partners and attendees to discuss tools and strategies to capture arts & culture audience spending.

$10 registration fee includes light breakfast, coffee, and tea.

Partners include the Greater Peterborough Chamber of Commerce, Monadnock Buy Local, the NH Division of Travel & Tourism, and the Monadnock Travel Council.

Date/Time: Wednesday, September 6, 2017 - 9:00am to 11:00am
Location: Arts Gallety

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