Capacity Building Event

21st Century Public Relations and Marketing

Presented by: Nackey S. Loeb School of Communications

Taught by two respected communications professionals, this class will look at the new approach to public relations, the marketing function by which businesses, political candidates, non-profits, entertainers and a wide variety of organizations work to build understanding and advance their mission and goals. Public relations is practiced as an applied social science to help build relationships and support, form public opinion and manage crises.

Instructors Jayme and Laura Simoes of Louis Karno & Company Communications will cover the new ideas and ethics of PR, how to write effectively, PR tactics, media relations, crisis communications and PR in new media. Guest speakers will share insights into new thinking.

This six-week class begins March 15, 2017.

Date/Time: Wednesday, March 15, 2017 - 7:00pm to 8:30pm
Location: Nackey S. Loeb School of Communications

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