Capacity Building Event

Digital Marketing Basics

Presented by: Nackey S. Loeb School of Communications

This class will cover the basics of digital marketing, from building your brand's website to creating an email campaign. Learn how to select the right social media channels for your business and how to use them effectively. This class aims to demystify search engine optimization (SEO) and to provide tips on how to stay on top of the ever-changing algorithms. You will walk away with a solid understanding of how digital marketing works and how to get more out of email, your website, social media, and more. This introductory class is designed for people who are new to digital marketing. It will cover basic concepts, like building business pages on LinkedIn and Facebook, how to create SEO-friendly websites, and how to use tools like Mailchimp to create email templates and campaigns.

Free, in-person; Wednesdays, 5:30-7pm, September 15-October 6

Date/Time: Wednesday, September 15, 2021 - 5:30pm to Wednesday, October 6, 2021 - 7:00pm
Location: Nackey Loeb School of Communications

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