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CommunicationsCommunication is the art of conveying information and includes not only verbal interchange, but also printed materials, websites, & email. Because people are inundated with messages every day, in so many ways, how we choose to communicate with our target audience is critical to the success of our communications. The resources on this page strive to cover not only the tools of communication, but also the best practices to create effective communications.

How to Write an Annual Fundraising Appeal Letter

Source: Bloomerang
Bloomerang, a cloud-based fundraising software company, designed this helpful infographic for anyone writing an annual fundraising appeal letter. Do you want to get the most from your annual appeal? Check out the annual appeal section of NonprofitNext for sample letters and a step-by-step guide!
Posted on: July 22, 2013
Topics: Communications | Fundraising | Marketing

Forget Networking

Does that title really suggest that we forget about networking? WHAT? This article proposes that "connecting" is something that is distinct from networking and describes "connectors" as having an ability to span many different worlds, subcultures and niches. Are you a connector? Read the article ofrom Entrepreneur.
Posted on: May 2, 2013
Topics: Executive | Communications

Communications Toolkit

A guide to navigating communications for the nonprofit world is a comprehensive resource offering practical information in virtually every area of communications -- from how to develop and budget a communications plan to what tools you need to help raise awareness and funds. The toolkit includes tips, templates and strategies for strategic marketing, advertising, branding, media relations, event planning and more. Download the toolkit from Cause Communications.
Posted on: May 2, 2013
Topics: Marketing | Communications

How Do Your Mailing List Stats Compare?

M+R Strategic Services and NTEN have announced the release of an updated eNonprofit Benchmarks Study for 2012. They have analyzed online messaging, fundraising, and advocacy data from nonprofit organizations to provide reliable new data. Download a copy of the eNonprofit Benchmarks Study.
Posted on: May 2, 2013
Topics: Marketing | Fundraising | Communications

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits. Read More...
Posted on: February 28, 2013
Topics: Fundraising | Communications | Marketing


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