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Social Media
Social media is a relatively new tool available to nonprofits for their outreach efforts. We've been told "you have to have a Facebook page," or "tweeting is great." What roles do these new technologies play in your communications plan? The resources here will help you clarify whether these tools are "essential" and how and why to use them.
Canva for Work Free for 501(c)(3)'s
Canva—a browser-based, drag-and-drop design tool for making social media posts, infographics, and more—has made their Canva for Work service free for 501(c)(3) nonprofits.
Posted on: November 4, 2015
Topics: Marketing | Online Tools | Social Media Five Twitter Mistakes You Might Be Making
Source: Firespring If you “do” Twitter, make sure you review this list of tweeting “don'ts” from nonprofit web design and marketing firm Firespring.
Posted on: October 14, 2015
Topics: Communications | Marketing | Social Media 2015 M+R Benchmarks Study
Source: M+R Strategic Services M+R Strategic Services released their 2015 M+R Benchmarks Study, a detailed analysis of data from a survey of the online communications, advocacy, and fundraising of 84 nonprofits.
Posted on: April 23, 2015
Topics: Communications | Communications for Advocacy | Data & Research | Fundraising | Marketing | Social Media How Human Rights Watch Leverages Employee Brands on Twitter
Source: Beth's Blog Beth Kanter talks to employees at Human Rights Watch about how they leverage employee's personal Twitter accounts by offering training and policies that encourage participation.
Posted on: March 31, 2015
Topics: Communications | Marketing | Social Media 12 Stock Photography Sites for Nonprofits
Source: Nonprofit MarCommunity Angela de Burger, Communications Manager at YMCA Canada, shares a list of her favorite free and paid stock photography sites to help you take your marketing visuals to the next level.
Posted on: March 16, 2015
Topics: Communications | Marketing | Online Tools | Social Media Pew Research Social Media Update 2013
Source: Pew Research Internet Project Pew Research has released updated statistics on social media usage for 2013.
Posted on: February 26, 2014
Topics: Marketing | Social Media 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy
Source: Fast Company If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.
Posted on: November 21, 2013
Topics: Marketing | Social Media NPO Leaders: Your Absence From Social Media Costs Your Organization
Source: Bloomerang In a guest post for the Bloomerang blog, Natasha Golinsky of Next Level Nonprofits describes a fruitless search for a nonprofit executive's LinkedIn account, highlights why it's important for nonprofit leaders to have a personal online presence, and shares six tips for anyone not yet using social media.
Posted on: October 18, 2013
Topics: Executive | Leadership | Social Media The Art of Listening: Social Media Toolkit for Nonprofits
Source: The Greenlining Institute This new report from the Greenlining Institute has tips and best practices for nonprofits, divided into seven sections on topics like listening, communicating, building an audience, managing accounts, generating content, developing a social media policy, and measuing effectiveness.
Posted on: October 16, 2013
Topics: Communications | Communications for Advocacy | Marketing | Social Media The Art of Creating Online Communities
Source: The Communications Network Kate Emanuel of the Ad Council highlights four nonprofits who made the right decisions and took the right steps to create successful online communities, and are now benefiting from their hard work.
Posted on: September 24, 2013
Topics: Best Practice | Communications | Marketing | Online Tools | Social Media | Technology Idealware Social Media Report
Source: Idealware New social media startups are appearing all the time, and the lines that distinguish existing tools blur more each day. Facebook is still the dominant channel, but even there, usage is on the decline. Is your organization’s social media presence still cutting it? While many of these newer tools may be unfamiliar to you, each has its own audience—and if your targeted demographic overlaps, you might want to add it to your existing arsenal to help you reach and engage constituents.
Idealware’s latest report, Exploring Cutting Edge Social Media, details many of these less-familiar social media tools and offers guidance to help your organization think about whether to incorporate them into your communications mix.
Posted on: August 16, 2013
Topics: Communications | Marketing | Social Media | Technology Network for Good Releases Free eBooks on Fundraising
Source: Network for Good Network for Good released 10 Resolutions for Online Fundraising and Marketing Success in 2012 and The Next Big Event, two free fundraising eBooks that will ensure 2012 is your best fundraising year yet.
Fill out a short survey and download your copies of The Big Event & 10 Resolutions for Online Fundraising and Marketing Success in 2012.
Download your copy of "The Big Event".
Download your copy of "10 Resolutions".
Posted on: May 2, 2013
Topics: Fundraising | Marketing | Social Media Legal Update: Firing Someone for Slamming Their Nonprofit Employer on Social Media
With the advent of social media, employees have begun posting comments about their employers on their Facebook pages. Some have gotten fired for it, but in a few cases, employees have been successful in challenging their dismissal as an unfair labor practice. If the dialogue that occurred in a social media posting constitutes "protected concerted activity" then the firing is illegal and the employee can be reinstated. Learn more about "protected concerted activity" and what you can and cannot put in your social media policies.
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Posted on: February 28, 2013
Topics: Human Resources | Legal | Social Media Measuring Your Social Media Success
Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. Though each tool is a little different, they all create opportunities for your organization to start conversations and to show off your work. And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measuring impact.
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Posted on: February 28, 2013
Topics: Marketing | Technology | Social Media Quick, easy steps to boost your fundraising.
Source: Small Act 12 free ebooks for nonprofits on fundraising and social media. With topics ranging from online fundraising to effective metaphors, you're bound to find something useful.
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Posted on: February 28, 2013
Topics: Fundraising | Social Media | Marketing 
