Donor Messaging in Times of Crisis: Communicating with Clarity and Confidence

In moments of uncertainty, donors want honesty and direction. This practical session will show you how to craft messages that keep donors confident in your leadership and connected to your mission, even when the ground feels unsteady. Learn how to strike the right balance between transparency and reassurance so that your organization inspires trust, strengthens relationships, and mobilizes support when it matters most.

Objectives

Participants will explore how to:
•    Communicate with donors clearly and calmly during times of crisis
•    Build donor confidence by communicating with transparency 
•    Frame urgent needs in ways that inspire action and giving
•    Reassure donors by connecting back to your mission and long-term purpose
•    Apply practical messaging strategies and tools to donor updates, appeals, and conversations

About the Presenter

Jon Simons is the Executive Vice President of DBD Group LLC, a professional consulting firm dedicated to strengthening not-for-profit organizations capacity to deliver their mission through fund development, financial assessment, strategic planning and executive leadership.  

With over 35 years of professional experience in both for profit and not-for-profit organizations, Jon has had the honor of working with hundreds of mission driven causes and speaking to thousands of community leaders across North America providing clarity, focus and inspiration.  

Jon finds joy in encouraging others, equipping them to leave their unique mark on this world.

Jon and his wife Maureen live in northern Vermont and are happiest outdoors.