Jill Farrell
Farrell Strategic Group
Woman with blonde hair standing in front of a wooden wall smiling in a blue top
Phone Number
Work Address

11 Cross Street
Kittery, ME 03904
United States

Regions Served
Consultant Category
Communications & Marketing
Consultant Tags
Communications / Marketing Planning & Strategy
Grant Writing - Federal Grants
Grant Writing - Philanthropic Grants
Market Research
Media / Public Relations
Social Media
Website Strategy & Design

At Farrell Strategic Group we are strategists, conservationists, designers, idealists, and creatives who passionately believe that impactful and change-making communications is best achieved with the right team of committed professionals. We specialize in environmental, non-profit, and for-profit communications and marketing because we wanted to use our creative skills not just to better a bottom line but also to better the world we live in. We specialize in strategic communications planning, website design and development, campaign design, outreach material design, science translation, video production, social media strategy, and communications impact evaluation. Founder and Chief Strategic Director Jill Farrell has over 15 years experience in the communications, marketing, design and public relations field. Starting out as a newspaper journalist on Cape Cod then heading up the marketing and PR for a tourism-based company in South Florida. Jill received a Master of Science in Environmental Policy and Conservation and set out to marry the best in communications tactics with science and mission-driven businesses. Jill was the Community Impact Program Manager for the Piscataqua Region Estuaries Partnership at University of New Hampshire for 8 years. In 2017, Jill helped to launch Roca Communications a social impact communications firm dedicated to working with nonprofits, universities, public programs, and businesses to make a positive impact on the environment. And now, Jill has set out on her own to pull together the best in the business experts to deliver the most effective communications and marketing programs for businesses, non-profits, and those who believe in the power of purpose and story.

Piscataqua Region Estuaries Partnership
Reference Name
Kalle Matso
Durham, NH
Description of Work Done
Primary consultant on writing, designing and developing the 2018 State of the Estuaries Report, Citizens Guide, and Municipal Guide. Design, content creation, and development of the State of the Estuaries interactive website (https://www.stateofourestuaries.org/) Event planning for 2018 State of the Estuaries Conference. Video production and publication of State of the Estuaries Video Series (https://www.stateofourestuaries.org/video-series). Coordinated and launched all public facing outgoing materials including marketing, PR, and media relations for the State of the Estuaries.
Great Bay National Estuarine Research Reserve
Reference Name
Cory Riley
Greenland, NH
Description of Work Done
Primary communications consultant on the Buffers Options for the Bay Project - developed, wrote, and edited the multi-faceted report and all outreach products. Designed, wrote, and developed the online website for the project (https://www.bufferoptionsnh.org/). Managed and wrote funder final reports and managed all evaluation techniques. Responsible for outreach materials and train the trainer guidance.