Community Calendar Event

Social Media for Business

Presented by: Nackey S. Loeb School of Communications

This all-day workshop is a crash course concentrating on advanced techniques used to make Social Media a business tool.  Instructor Judi Window will emphasize developing the planning process, identifying and building market niche and using Social Media tools to pull together a company or personal marketing plan.  The workshop is designed primarily for students planning to or currently using Social Media to enhance their business, non-profit or personal brand through technology.  Hearing from a diverse group of presenters, the class will explore various uses of Social Media, how to get started and how to develop from a person to a persona.  Students must have a firm grasp on Facebook, Twitter, and other main stream basic Social Media formats, as well as a business plan or idea.

Participant quotes: 

  • "As a sole proprietor, the info covered will help me to expand my coverage of myself and my company." 
  • "All the Social Media tricks you taught me are exploding my business." 
  • "I enjoyed the class very much and hope to take another in the future." 
Date: Friday, July 18, 2014 - 9:00am to 3:30pm
Location: Nackey S. Loeb School of Communications

Writing News Releases

Presented by: Nackey S. Loeb School of Communications

Have you ever wondered why some news releases make it into the media and others go nowhere?
 
This day-long workshop will help land your release in the news, not in the trash.
 
With reporters buried in news releases, instructors Stacy Milbouer and Karen Spiller will offer proven suggestions on how to stand out by delivering messages quickly, clearly and concisely. With all readers pressed for time, Stacy and Karen also will discuss insider tricks about how to write releases that are informative, compelling and most importantly, keep the reader's interest.
 
Karen Spiller is director of communications at ConEst Software Systems in Manchester.  Previously, she was manager of External Engagement for BAE Systems in Nashua, where she wrote news releases and created and delivered communications campaigns for social media, broadcast and print audiences. She also had a decade of experience receiving news releases as a business writer for The Telegraph.
 
Stacy Milbouer is reporter and columnist for The Telegraph, where she receives more than her fair share of press releases –some good, and some that could benefit from this class.

Participant quotes: 

  • "Very relaxed, yet energizing.  The ladies were wonderful!" 
  • "I loved the real-life examples, practical applications and resources that will continue to help after today." 
  • "During this course, I realized I was writing my news releases wrong.  It was great to learn from the experts." 
  • "It truly was fun." 
Date: Friday, May 16, 2014 - 9:00am to 3:30pm
Location: Nackey S. Loeb School of Communications

Writing Newsletters

Presented by: Nackey S. Loeb School of Communications

This daylong workshop will provide an overview of the process of creating newsletters for a variety of purposes and audiences.

Topics to be covered:  Identifying your readership and planning content, tips on editing, principles of good design and the differences between newsletters for print and email.  This will be a hands-on workshop that includes several exercises for students to apply what they know and what they are learning.

Who should attend:  Anyone who wants to strengthen their relationship with a group; provide information in an organized, consistent and appealing manner; and improve their skills and confidence at planning and editing content.  Note: Graphic design and layout concepts will be discussed; however, this is not a workshop on how to use particular desktop publishing software.  

Instructor Dan Wise is communications director of the New Hampshire Bar Association, and former editor of Business NH Magazine and has more than 30 years' experience in journalism and organizational communications.

Participant quotes: 

  • "Great well-informed presenter! I loved the diversity of the attendees."
  • "The course really made me evaluate how we are writing newsletters.  I really appreciate that.  Thank you!"
Date: Friday, June 13, 2014 - 9:00am to 3:30pm
Location: Nackey S. Loeb School of Communications

Public Speaking

Presented by: Nackey S. Loeb School of Communications

Effective communication is key to succeeding in today’s business environment.  To be successful, individuals need to be able to deliver professional, confident and well-articulated presentations.  Taught by Southern New Hampshire University Professor Andrea Bard, this workshop allows participants to develop important oral communication skills and knowledge through information and application.  Each participant gives several presentations and receives constructive feedback regarding eye contact, nervous energy, organization, use of audiovisual aids and managing difficult questions.

Participant quotes: 

  • "Good teacher, enthusiastic.  I learned some cool stuff."   
  • "I recently attended the Public Speaking & Professional Presentation workshop and the Writing New Releases workshop.  both were very good and I look forward to attending more programs at the Loeb School.  By the numbers attending both programs, other people have also discovered that the Loeb School is a wonderful resource for professional programs offered in a pleasant environment. Nice job!"
Date: Saturday, September 13, 2014 - 9:00am to 3:00pm
Location: Nackey S. Loeb School of Communications

Communications Boot Camp

Presented by: Nackey S. Loeb School of Communications

Here's a workshop that combines topics from various Loeb School classes and workshops into a one-day boot camp.  It's designed to help people in business, government, non-profits, medicine, sports, academia or any field become more successful by improving their media skills.

Instructor Mike Nikitas from NECN (New England Cable News) brings three decades of communications and teaching experience to a friendly, positive presentation that includes understanding different media and audiences they attract, understanding what reporters look for, developing and sticking to a message and handling interviews.  Participants also will learn how body language, dress and voice can help or hinder their message.  Keeping with the Loeb School philosophy of hands-on instruction, participants will engage in mock, videotaped interviews and critiques.

Date: Saturday, October 25, 2014 - 9:00am to 3:30pm
Location: Nackey S. Loeb School of Communications

Social Media

Presented by: Nackey S. Loeb School of Communications

This course examines techniques used to make Social Media a business tool. Instructor Judi Window emphasizes how to develop the planning process, identify and build market niche and use Social Media tools to help design a company or personal marketing plan. It is an exploratory class, primarily for students planning to or currently using Social Media to enhance their business, non-profit or personal brand through technology. Students must have a firm grasp on Facebook, Twitter, and other main stream basic Social Media formats, as well as a business plan or idea. 

Participant quotes:
"I really enjoyed all the guest speakers and was surprised at how much I still had to learn about social media. Thank you for keeping the class engaging and fun as well as for providing us with incredibly useful knowledge and skills for both work and personal environments."

This six week class runs on Wednesdays, from 7 - 8:30 PM, beginning on January 15 and ending on February 19.

Date: Wednesday, January 15, 2014 - 7:00pm to Wednesday, February 19, 2014 - 8:30pm
Location: Nackey S. Loeb School of Communications

Public Relations

Presented by: Nackey S. Loeb School of Communications

Taught by two respected public relations professionals, this class will demystify public relations, the vehicle by which businesses, political candidates, non-profits, entertainers and a wide variety of organizations work to build trust and advance their mission and goals. Public relations is practiced as an applied social science to help build relationships and support, mold public opinion and manage crises. Instructors Jayme Simoes and Brett St. Clair of Louis Karno & Company Communications will cover the history and ethics of PR, how to write effectively, PR tactics, media relations, crisis communications and PR in new media. 

Jayme Simoes is President of Louis Karno & Company. He is a past president of the Public Relations Society of America's Yankee Chapter. Brett St. Clair, APR, is a partner at Louis Karno & Company. He is an accredited public relations practitioner with more than 20 years of experience in the field.

Participant quotes:

  • "Very professional. Relevant content"
  • "The instructors were marvelous and the material was presented extremely well."
  • "Great dialogue. Both instructors took the time to explain their message. It opened my eyes as to what public relations is all about."
  • "The instructors were marvelous. The classes were presented extremely well. I have learned an incredible amount in just a few weeks. I'm gonig to miss class time!"
  • "The class opened my eyes to the broad area of PR. I have learned about many places adn ways to get the word out as well as pitfalls to watch out for."

This six week class runs on Wednesdays, from 7 - 8:30 PM, beginning on March 19 and ending on April 23.

Date: Wednesday, March 19, 2014 - 7:00pm to Wednesday, April 23, 2014 - 8:30pm
Location: Nackey S. Loeb School of Communications

1st Annual Policy Conference

Government in the Granite State: Past, Present, and Future

Presented by: NH Fiscal Policy Institute

Join NHFPI and a range of local, regional, and national experts as we examine the role New Hampshire government has played - and may play in the years ahead - in fostering economic security, promoting health, supporting education, and addressing other critical public priorities.

Date: Friday, January 31, 2014 - 8:30am to 2:00pm
Location: Grappone Center

Paycard Webinar

Common Misconceptions and the Benefits of Paycards

Presented by: CheckmateHCM

Please schedule 1 hour for a free webinar, which will cover questions such as:

How does a Paycard work and what are the fees to the employees?

What are the cardholder benefits? 

What are the employer benefits?

Common misconceptions and bad press regarding Paycards.

Check your email for more information and an invite to the event.

If you have any questions, contact Victoria: victoria@checkmateNH.com or 603.225.2004

Date: Friday, January 3, 2014 - 12:00pm to 1:00pm
Location: Webinar

Affordable Care Act Information Session

Presented by: Hannah Grimes Center

Almost all of us are affected by the Affordable Care Act (ACA), or we know someone who is. As people continue to learn more about the impact of the ACA on themselves and their families, and work through the process of signing up, a number of questions arise. There are some time sensitive aspects to some parts of the sign-up process, so we have invited experts in the field to provide an update on ACA implementation, provide information on how your family or small business can apply for coverage through the Marketplace, and to answer as many of your questions as possible:

  • A representative from the Public Consulting Group, a firm working alongside multiple state agencies in New Hampshire to assist with ACA implementation.
  • An enrollment assistance specialist, trained & experienced in assisting NH residents & small businesses with Marketplace application and enrollment.
  • A representative from the New Hampshire Insurance Department.

This "Quick Forum" event is sponsored by the Greater Keene Chamber of Commerce, the Hannah Grimes Center for Entrepreneurship, and Healthy Monadnock 2020. Together, we are hopeful that this event will help businesses and individuals in the Greater Keene area learn what they need to know about the ACA.

Happy Holidays!

While there is no charge to attend this event, RSVP's are appreciated (so we can get a sense of how many people will be attending - on short notice, in the middle of the holiday season!).

Date: Wednesday, December 18, 2013 - 8:00am to 9:30am
Location: Antioch University New England (Community Room)

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