Money for Good 2015 Report

The latest Money for Good, or $FG, Report from Camber Collective “identifies the segments of donors most likely to increase and/or shift their giving, strategic interventions to change those segments’ behavior, and opportunities to use three giving channels—workplace giving, point of sale giving, and donor-advised funds—to further increase, shift, and improve giving.”

Chart from the $FG 2015 Report highlighting the $47B opportunity in “switchable” and potential donations.

Based on online surveys of more than 3,000 Americans, the report highlights three categories of donors—“busy idealists”, “cautious strivers”, and “unaware potentials”—that are “most likely to increase and / or shift giving.” In addition to providing the report, executive summary, and raw data, Camber Collective has also made their "Segmentation Tool" available, which makes it easy to survey and better understand your own donors.

Learn more about the $FG 2015 Report.

Post date: September 8, 2015
Topics: Data & Research | Fundraising | Philanthropy

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