2015 Fundraising Effectiveness Project Survey Report

The Fundraising Effectiveness Project, or FEP, released their 2015 FEP Survey Report. The FEP, developed by the Association of Fundraising Professionals, conducts a survey of nonprofits which measures data on the effectiveness of their fundraising efforts. Key findings include:

  • Only 43% of donors gave again in 2014 to organizations they gave to in 2013.
  • For every $100 raised from new donors, organizaitons lost $95 in lapsed donors or reduced gifts.
  • For every 100 new donors, 103 existing donors lapsed.
  • Larger organizations experienced net gains in fundraising ― a 10% gain for organizations that raised ≥ $500,000 and a 3% gain for charities that raised between $100,00 and $500,000 ― while smaller organizations, those that raised ≤ $100,000 experienced a net loss of 8%.

Read the press release or download a copy of the full report.

Post date: October 1, 2015
Topics: Data & Research | Fundraising

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