"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."
-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.
Communication is the art of conveying information and includes not only verbal interchange, but also printed materials, websites, & email. Because people are inundated with messages every day, in so many ways, how we choose to communicate with our target audience is critical to the success of our communications.
Marketing & Communcations Links
Resources Marketing & Communication Resources
Cause Communications' Communications Toolkit
A guide to navigating communications for the nonprofit world is a comprehensive resource offering practical information in virtually every area of communications -- from how to develop and budget a communications plan to what tools you need to help raise awareness and funds. The toolkit inlcudes tips, templates and strategies for strategic marketing, advertising, branding, media relations, event planning and more.
http://npowerseattle.org/education/resources/communications+toolkit+from+cause+communications.pdf
Communications and Marketing Kit
This resource from the W.K. Kellogg Foundation helps non-profit organizations use communications to achieve their social change goals. The toolkit includes both references and specific, detailed steps necessary to understand options, identify resources, plan, implement, and evaluate the effectiveness of strategic communications for your organization.
http://www.wkkf.org/default.aspx?tabid=75&CID=385&NID=61&LanguageID=0
Strategic Communications in the digital age: A best practices toolkit for achieving your
organization's mission
The Benton Foundation strategic communications toolkit includes resources to help in planning a communication strategy and information about the tools available for implementing a communications strategy.
http://www.benton.org/publibrary/toolkits/stratcommtool.html
The Communications Leadership Online Resource Center
Provides information about tools and training opportunities to improve nonprofits' communications savvy and make their organization’s communications efforts more effective. You can find Spitfire Strategies Smart Chart for Communications, a tool that lays out all the steps that go into planning an effective communications campaign – and even provides a handy chart for filling in your decisions as you go. The site also offers PowerPoint presentations from their past conferences.
http://www.smartcommunications.org/
Targeting Your Communications
Ten Tips to Not Get
Deleted
This is a helpful article on e-mail marketing from Katya
Andresen of Network for Good—keynote speaker of NHCN's June 10 Marketing and
Media Conference. To read the article, visit: http://www.fundraising123.org/article/10-tips-not-get-deleted
Engaging the Next Generation: How Non-Profits Can Reach Young Adults
This manual from the Ad Council explores how nonporfits can reach and attract young adults with targeted messages for getting young adults involved in causes and organizations that are meaningful to them. The manual also tools and strategies to help cultivate young adults as lifelong volunteers.
http://www.adcouncil.org/default.aspx?id=313
Turning Point: Engaging the Public on Behalf of Children
Presents findings from a recent public-opinion study conducted by the Advertising Council as part of its Commitment to Children. In addition to specific research findings, this report offers communication strategies that can effectively motivate the public to act on behalf of children.
http://www.adcouncil.org/default.aspx?id=312
Communication for Advocacy
Now Hear This
Produced by Fenton Communications this booklet details their approach to advocacy communication campaigns with nine laws of successful advocacy communications with words of wisdom from more than 25 experts.
http://www.fenton.com/pages/5_resources/nowhearthis.htm
Communications for Social Good
FrameWorks Institute advances the nonprofit sector's communications capacity by identifying, translating and modeling relevant scholarly research for framing the public discourse about social problems. This publication outlines the role of communication in public thought and life and presents recommendations for designing communications strategies to advance social causes. Although written for Foundations, the information is applicable to nonprofits.
http://www.frameworksinstitute.org/ (Link is at the bottom of the right column)
Tips on Writing & Design
Writing a Press Release
This short guide from the Center for Participatory Change gives an overview of the thirteen parts of a press release with tips for effective press releases.
http://www.cpcwnc.org/Toolbox/tbxpress.html
5 Tips for Writing Nonprofit Marketing Copy That Works
http://www.nancyschwartz.com/effective_nonprofit_copywriting.html
10 Tips for Writing a Great Annual Report
http://nonprofit.about.com/od/nonprofitpromotion/a/annualreps.htm
Why Bad Ads Happen to Good Causes
A free book on nonprofit advertising from Andy Goodman that discusses techniques that can improve the chances your ad will be noticed, read and remembered.
http://www.agoodmanonline.com/bad_ads_good_causes/index.html
Storytelling and the Brand: A Thousand Words....and Loads of Pictures
From Philanthropy News Digest, this article explores how nonprofits can use words and images to assure their brand remains fresh, effective, and on message as the organization's story evolves.
Storytelling and the Brand
Seven Questions to Sharpen Your Stories
This newsletter from Andy Goodman, auther of Storytelling as Best Practice outlines seven questions that can help bring your stories to life.
http://www.agoodmanonline.com/pdf/free_range_2003_10.pdf
Nonprofit mailing
The Alliance for Nonprofit Mailers provides information about nonprofit mailing issues including nonprofit postal rates, regulations, freqently asked questions about nonprofit mailing and much more.
http://www.nonprofitmailers.org/tools.html |
