There’s the adage that “50% of all of the money I spend on marketing is a waste. Unfortunately, I don’t know which 50% it is!” Thus is marketing, especially planned giving marketing, and sometimes it’s about building a plan piece-by-piece over the years. Rick Peck of Dartmouth-Hitchcock and the Geisel School of Medicine will share with you his 2017 Marketing Calendar and walk through the multi-year design and delivery of such things as a newsletter, postcards, two websites, seminars, “one-pagers,” joint speaking engagements, alumni reunion marketing, stewardship events, and feature story opportunities and engagement opportunities that have been successful (and some that are still in the works). You will walk away with a few ideas to implement on your own!
Cost: Free for Planned Giving Council of NH & VT members and their guests, $40 per person for non-members.
Date/Time:Thursday, March 30, 2017 - 1:45pm to 4:00pm